Content
Content hierarchy and language
Lead with clear hierarchy and direct language, use generous space, and make the next meaningful action easy to identify.
Approved decision
Application guidance
Confident and human
Use headings to expose structure, short labels for commands and plain supporting text for context. Institutional authority must not reduce clarity or warmth.
- Keep one clear page heading.
- Use labels that describe the destination or action.
- Do not place instructional feature descriptions inside the live interface.
- Preserve authoritative source wording in governed content systems.
Provenance
Evidence source
design/design-uj-digital-experience/design-uj-digital-experience/references/identity.html; Confident, Human and Progressive principles