Identity
Institutional mark use
Use the checksum-verified UJ mark through the approved Brand Lockup and institutional shell contracts, with controlled institutional-use terms.
Approved decision
Application guidance
Use the governed asset
Use the approved primary UJ mark and preserve its aspect ratio. The Brand Lockup provides the standard relationship between the mark, site name and institutional name.
Do not create variants
- Do not redraw, recolour, distort or crop the mark.
- Do not treat catalogue access as permission for third-party reuse.
- Request a governed asset review when a new format is required.
Provenance
Evidence source
design/design-uj-digital-experience/design-uj-digital-experience/references/identity.html; governed asset uj-primary-logo